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Thursday, November 28, 2019
Get More WordPress Email Subscribers Step-by-Step to 2x Your List
Did you know that email marketing has one of the best ROIs out there? But itââ¬â¢s not always easy to get more WordPress email subscribers. You could have thousands of visitors and barely get 10 subscribers. I know Iââ¬â¢ve been there.Iââ¬â¢ve also been on the opposite end. I was able to increase email subscribers to one of my pages from 1-2% on average to 8-10%. And I want to teach you how!In this article, youââ¬â¢ll learn how to double your WordPress email subscribers over the next few months by smartly using content upgrades. Letââ¬â¢s dive in! Also, just for some extra background, clicking the link opens this pop-up:Now that you know what Iââ¬â¢ve done and what worked for me, letââ¬â¢s talk about how to actually create and implement your first content upgrade.How to create a content upgradeThis section will hold your hand through choosing a page for your upgrade, picking an upgrade to go with it, and adding it to your post. (In the next section, weââ¬â¢ll talk about how to make the most of your upgrade and get more subscribers.)Letââ¬â¢s do it!Step #1: find your most trafficked pagesBefore you blindly pick a post to add an upgrade, you should do a little planning to get the most bang for your buck.For me, that means checking my Google Analytics accountà and seeing which pages get the most organic traffic. I look at organic because this traffic is recurring, whereas social traffic is more sporadic. But if you only get social traffic, go with that.First, go to ââ¬Å"Behaviorâ⬠, then ââ¬Å"Site Contentâ⬠, and finally ââ¬Å"All Pagesâ⬠.From there, click the button that says ââ¬Å"Secondary dimensionâ⬠, click ââ¬Å"Acquisitionâ⬠, then select ââ¬Å"Sourceâ⬠from the dropdown.Finally, click ââ¬Å"advancedâ⬠next to the search bar, then choose ââ¬Å"Sourceâ⬠and type ââ¬Å"googleâ⬠into the text field. Click ââ¬Å"applyâ⬠.Now youââ¬â¢ll only see pages with traffic from Goog le.Based on this, I know that my time would be best spent on these top three pages on my site. Theyââ¬â¢re the pages I would add an upgrade to first.Now how do I know what content upgrade to add?Step #2: coming up with an upgrade ideaLike I said in the beginning, there are loads of ways to upgrade your content and get more WordPress email subscribers.But how do you decide which one to use?I canââ¬â¢t answer that for you, but I can give you a few examples to help you come up with your own ideas. For my top page from the Google Analytics screenshotà the post about RV accessoriesà hereââ¬â¢s what Iââ¬â¢d do:Because itââ¬â¢s a huge list of 40+ accessories, I would probably create an upgrade that distills this list into the absolute essentials.à Or the most popular.I could create an opt-in box that says ââ¬Å"Not sure which accessories to buy? Click here to get a list of the 10 most popular RV accessories, according to the experts.â⬠Letââ¬â¢s look at a dif ferent exampleâ⬠¦My girlfriend runs a cooking blog. Her most popular recipe (as voted on by friends and family) is her homemade Nutella recipe. (Itââ¬â¢s delicious, BTW).For her upgrade, I would recommend creating a step-by-step video of her teaching you how to make the nutella. If you enter your email, sheââ¬â¢ll send you the video for free!So there are a couple ideasnow, how do you actually add the upgrade to your site?Step #3: adding the upgrade to your WordPress websiteThere are a lot of ways to do this. Personally, hereââ¬â¢s how I do it:If youââ¬â¢re giving away a PDF, upload that PDF to your WordPress media files. When you send an email to new WordPress email subscribers, include a link to that PDF.If youââ¬â¢re giving away a Google doc, put the link to the ââ¬Å"View-Onlyâ⬠version of the document in your email. Just make sure you tell them they need to click ââ¬Å"Fileâ⬠- ââ¬Å"Make a copyâ⬠in order to use it.As far as actually present ing the upgrade, I would use a WordPress plugin like Thrive Leads.Now you have your first ever content upgrade. Well done!But the work isnââ¬â¢t done yet. Itââ¬â¢s time to optimize the presentation of that upgrade to get the most WordPress email subscribers possible!Three tips to maximize your content upgradesAs you saw in the beginning of this article, the presentation of your upgrade matters a lot. It can mean the difference between virtually no opt-ins and an overflowing list of WordPress email subscribers.If people canââ¬â¢t see it, they wonââ¬â¢t opt in! So how do you fix that? Keep reading to find out.#1: Use pop ups to entice your readersPop ups are controversial. But the fact of the matter is, they work when done well.There are three main kinds of pop ups you can use to promote your new offer:On-load or timed pop upsExit-intent pop upsOn-scroll pop upsThere are also on-click pop ups, like the one I showed in my SEO case study example. But those are more to make peopleââ¬â¢s experience frictionless than they are to get peopleââ¬â¢s attention.Of the three main kinds of pop ups, I personally like to use on-load pop ups in combination with exit-intent. That means that when a person clicks on an article, the pop up will come up immediately.But there are a few caveats hereâ⬠¦Your upgrade needs to be VERY related to the articleââ¬â¢s goal and high-quality.à If someone Googleââ¬â¢s ââ¬Å"RV Accessoriesâ⬠and sees a pop up about the top 10 RV accessories, that works. But if they see a pop up about buying a new RV or something not related to their initial query, thatââ¬â¢s when people get aggravated.You should only use this setup on desktop.à Google has started penalizing mobile on-load pop ups, which means it could hurt your rankings. In Thrive Leads, you can set up your pop ups to only load on page load for desktop. On mobile, consider a timed or exit-intent only pop up to avoid penalization.Besides that, you should al so consider personalizing your pop ups to the current user.Personalized pop ups are less annoying and convert better.But just because you use pop ups, that doesnââ¬â¢t mean that should be the only way to opt in!#2: Add in-line opt-ins to naturally get subscribersIn-line opt-ins (like the box in the SEO example above) also tend to convert well if you make them stand out.à Like I said, mine converted at almost 10% once I made the copy and color enticing.You can use a box, like I did, or you can include a form directly in the content. For example, in my guide to living in an RV, I gave visitors the option to download the guide as a free PDF. And I did so with an in-line opt-in form like this:This form has a 10% opt-in rate. My audience loves it especially because quite a few of them are older, and like having the option to read something offline.Personally, I like to include in-line opt-ins at least 2-3 times in an article. Once in the beginning, middle, and end. But letââ¬â¢ s talk a bit more about that#3: Add multiple opt-insBy showing your opt-in form multiple times (in the form of a pop up and in-line opt-ins), you increase the chances of getting a subscriber.Brian Dean from Backlinkoà does this well. Hereââ¬â¢s the opt-in for his SEO copywriting guide, which he puts at the end of his article:Itââ¬â¢s a giant button you canââ¬â¢t miss. Plus, it gives you a preview of the content youââ¬â¢ll be getting.But you donââ¬â¢t have to put that much work into it. You can get peopleââ¬â¢s attention with a big download button, like this example from Video Fruit:You can easily use Canvaà to create simple download buttons like this. Then, use Thrive Leads to create a pop up that shows up on click, with the forms for a name and email. Just like I did in the SEO example.But life isnââ¬â¢t all about WordPress email subscribersBonus: use push notificationsWhile email subscribers are amazing, itââ¬â¢s not the only way to get high-converting followers. Push notifications convert almost as well, and tend to draw people in more than an email.Whenever you publish a new post, you can send a notification straight to your subscriberââ¬â¢s desktop, like this:Most people think of push notifications as a way to send people discounts or sales. But you can also use them to notify users of new content you publish!In fact, we use PushEngage on The Wandering RV and we have over 400 push subscribers. Whenever we publish something, we send out a notification, and our average click-through rate is 13%.So just by adding a simple option to subscribe that pops up when people visit our site, we get a guaranteed 50+ visitors to all our new posts. Not too bad for a few minutes of work!Click here to learn how to use push notifications on WordPress. Also, check the best email marketing services/tools you can use (for free).A word on GDPRIf youre not familiar with GDPR, its a new law by the EU that regulates what businesses need to do to take care of their users data the right way. This includes all the info you get via your email optin forms as well.No matter the scale of your website, you probably do have some visitors from the EU, so you cannot ignore this. If you do, you can be fined even up to 20 million EUR.We have separate guides on how to make your WordPress GDPR-ready:The Complete WordPress GDPR Guide: What Does the New Data Regulation Mean for Your Website, Business and Data?6 Key Steps to Ensure GDPR ComplianceConclusionGetting more WordPress email subscribers means more money in your pocket.Email converts better than any other marketing channel, and has the power to grow your business way bigger than you ever thought possible.By implementing targeted content upgrades in your best content, you can easily convert more email subscribers and reap the benefits of email marketing.Are you using content upgrades (or another method) to get email subscribers? Let us know in the comments below! How to 2x the number of #email subscribers at your #WordPress site
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